Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Thousands of full-text market research reports, many with global coverage, from industry-leading publishers.
Nielsen Segmentation & Market Solutions (formerly Local Market Audience Analyst)
Nielsen Segmentation & Market Solutions is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers.Provided by the Marketing Department, AUM College of Business. Subscription provides access ONLY to Nielsen Segmentation & Market Solutions.
This resource REQUIRES the use of Internet Explorer 9 or below. Users must add claritas.com to their list of sites run in Compatability View.
MorningStar Investment Research Center
Morningstar Investment Research Center is an Internet-based research service covering 6,000 stocks, 16,000 mutual funds, and 150 exchange-traded funds. Includes 3,700 Fund and Analyst reports.
Please note that the AUM Library license agreement with Morningstar limits us to allow only ONE user at a time to access this database. We realize that this is an inconvenience.
Here are some helpful tips when accessing Morningstar:
If you are on campus and are prompted to log in while trying to access Morningstar Investment Research Center, this likely means that another individual is currently using Morningstar. Please wait 15 minutes and try to log in again.
When you are finished using Morningstar Investment Research Center, please remember to click on the End Session link. This will log you out and allow others to access Morningstar.
Market Analysis by
Call Number: HD 62.5 .S745 1993
Publication Date: 1993-06-17
Entrepreneurship and the Market Process by
Call Number: HB615 .H335 1996
Publication Date: 1996-01-09
Qualitative Market Research by
Call Number: HF5415.2 .Q35 2002 v. 2
Publication Date: 2002-09-17
The Market Research Toolbox by
Call Number: HF5415.2 .M383 1996
Publication Date: 1996-02-21
The Effective Use of Market Research by
Call Number: HF5415.2 .B49 2004
Publication Date: 2004-06-01
Consumer Insight by
Call Number: HF5415.5 .C6625 2004
Publication Date: 2004-01-10