Greenwash:An organization's self-description as environmentally conscious, without substance; whitewashing with a green brush.
There will forever be an effort to balance ethics, truth in advertising, and image. Hear in the following video how some green claims made by companies are outweighed by what the companies actually do or provide. Video from Univ. of Navarro.
Suggested Keywords for Green Business
Example, seek "green business" AND " ___________ "
corporate social responsibility
More Green Business info, free online
These organizations dedicate themselves to promoting Green Business